A policy as well as ten-point checklist for delivering even more relevant online and also offline communications
To get the best arise from incorporated marketing communications requires a deep understanding of the several touchpoints that a brand name has with its prospects and also clients by itself sites, partner sites digital, and also traditional media.
Integrate your marketing communications with the RACE Structure
To completely enroll your advertising and marketing communications, you will want to consider the focus of your advertising and marketing method – do advertising tasks take place independently, or within a sales funnel, or are they integrated with a structure focused around your customers‘ omnichannel experiences?
Utilize the RACE Framework to break this down better, what are the key messages as well as platforms at each stage of your customers‘ journeys? Which advertising and marketing tasks are most efficient at fulfilling your goals, what can scale up or down?
Integrated advertising and marketing is all about asking these larger picture inquiries, and also utilizing these understandings to plan incorporated marketing communications. Our advertising lifecycle model will help you draw up your very own advertising approach across reach, act, convert, and also engage.
Whether you’re wanting to audit your advertising interactions, optimize your communications planning, or
simply need some assistance prioritizing interactions networks, I advise reserving a cost-free 1-2-1 assessment call with the group. Our consultation calls are created to put you in the driver’s seat as well as talk via your possibilities using the RACE Structure, so you can make a notified decision regarding the very best approach for your company.