support work and activities which address or reflect contemporary Jewish experience

encourage a diversity of voices and forms of cultural expression 

create synergies between artists, presenters, sponsors and audiences

foster a better understanding and appreciation of Jewish culture among Jews across Europe 

project the richness and vibrancy of Jewish cultural heritage to the wider society 

encourage the interaction between Jewish artists and culture in Europe, and elsewhere

promote a symbiotic relationship between Jewish cultures in the Diaspora and in Israel 

promote the mobility of exhibitions, performances and artists in Europe 

help realize the potential of new media and technology to extend the range of artistic expression and facilitate greater access to Jewish culture